To lead and develop RCI Financial Services’ (RCIFS) strategic marketing relationship with Renault UK. To maximise the use of finance to generate unit sales volume for Renault and Dacia brands as well as profit for RCI. Generate incremental profitability for RCI by identifying new marketing opportunities to integrate and support manufacturer activities.


  • Manage the day to day marketing relationship between RCIFS and Renault / Dacia brands, influencing at Board level so that manufacturer support (VME) for finance programmes is optimised
  • Ensures that RCIFS commercial strategy is consistently represented in all interactions with RUK, therefore coordinates communication with the Brands also outside his/her core area, e.g. Services, CRM, Fleet, etc., involves the necessary persons in exchanges or represents them if necessary. 
  • Manage the Renault/Dacia Brand Team and provide support, guidance and development opportunities where required. Ensure  
  • Operational responsibilities include: 
    • Define and deploy the quarterly offer campaigns to maximise manufacturer unit sales and RCI finance penetration. 
    • Maintain a high awareness of market trends and competitor activity to develop innovative new products and services in support of the manufacturer’s quarterly marketing programmes.
    • Represent RCIFS within Renault and Dacia New Model Launch Committees to promote the use of RCI products and services to support launch activities.
    • Monitor and measure the effectiveness of campaigns and report findings and make recommendations to improve ongoing performance.
    • Define and deploy effective point of sale, merchandise and digital materials in line with RCIFS, Renault and Dacia brand guidelines and work with manufacturer to produce FCA compliant, impactful finance-led advertising that dives traffic and sales. 
    • Define and deploy dealer based incentive programmes in order to maximise engagement of RCIFS offers within the Renault & Dacia dealer networks. 
  • Work transversally with the RCIFS Finance, Sales and Operations teams to ensure the smooth deployment and effective results from all marketing campaigns. 
  • As part of the Marketing Management Team, takes active part in the Management’s work, shares practices and proactively contributes to the development of RCIFS’s marketing strategy.



  • Proven track record of successfully managing relationships and negotiating with internal and external partners. 
  • Plans and maintains a high level of engagement with internal and external partners  
  • Proactively works to strengthen strategic relationships  
  • Initiates / manages cross functional working 
  • Looks for Synergies between business partners 
  • Establishes a diverse network of contacts  


  • Possesses a high degree of specialist knowledge (UK Motor and Motor Finance industries)  
  • Simplifies complexities for others creating tools /practical support 
  • Manages commitments to a number of business stakeholders both internal and external 
  • Resolves complex problems with significant impact/consequences on the business. 
  • Performs under pressure and makes decisions on sound judgement/ calculated risk 
  • Translates concepts into clear plans for action 
  • Manages a high degree of uncertainty 
  • Strong technical skills including MS excel, access and PowerPoint.  


  • Proven experience at a senior level in an Automotive Manufacturer environment. 
  • Excellent communication skills, with ability to present, influence and negotiate at Board level. 
  • Gains commitment from others to achieve company ambitions 
  • Sets and reviews performance objectives for department 
  • Sets and manages expectations of all business stakeholders within EXCOM and Manufacturer 
  • Identifies and prioritises activity critical to the success of the business 
  • Challenges and manages underperformance of Finance Products 
  • Anticipates barriers to success and plans contingencies 
  • Identifies and plans the required resource 
  • French language skills would be a distinct advantage 
  • Strong technical skills including MS excel, access and PowerPoint.  


  • Understands RCIs position and contribution in the Renault group. 
  • Understands the opportunities and constraints of the Captive Finance Business model 
  • Understands the impact of external environment on the commercial aims of the business 
  • Develops/manages commercial activity in line with RCI Brand identity and core values 
  • Identifies and monitors commercial performance of market, direct and indirect competitors 
  • Supports the identification and investigation of new markets/sales channels 
  • Translates commercial objectives into practical achievable plans 
  • Takes decisions based on sound commercial recommendations and considerate of the long term view.

To apply please forward your CV to kate.mason@hartmannmason.com